The American Beverage Association is hard at work, spreading the word about the School Beverage Guidelines and encouraging their implementation.
News Update
First-year report shows School Beverage Guidelines drive 41 percent drop in calories
The significant reduction of calories after the first year of the three-year phase-in of the initiative shows industry delivering on its commitment to cut calories in America's schools as part of a broader effort to teach children the importance of a balanced diet and exercise.
The School Beverage Guidelines Progress Report 2006-2007 is the initial report on implementation of the Guidelines, which call for industry to provide for lower-calorie, smaller-portion and nutritious options in schools. The industry also has committed to remove all full-calorie soft drinks by the 2009-2010 school year. For Full Release, click here.
- To access the executive summary and the full version of the School Beverage Guidelines Progress Report 2006-2007 visit Making Progress.
- Stay informed on what is happening with the national School Beverage Guidelines by signing up for regular news updates.
- You can also visit our archives section for additional news releases and statements related to the Guidelines.
The American Beverage Association’s Ad Campaign
Our national advertising campaign is reaching millions of people who are concerned about the health and well-being of kids—from pediatricians and nutritionists to principals and policymakers. We’re doing our part to raise awareness about the Guidelines and get them implemented nationally as quickly as possible.
View our current print ads (downloads as a .pdf file)
View our previous print ads (downloads as a .pdf file)
View our online ads (opens in a new window)
News Archives
Learn more about the Guidelines and their implementation by reading our news releases and reviewing the American Beverage Association's statements about the Guidelines.
News Releases
Beverage Industry Delivering By Cutting Calories in Schools
Release Date: Sep 17, 2007
Calories from beverages shipped to schools have dropped 41 percent across America thanks to the beverage industry's progress implementing the National School Beverage Guidelines. The significant reduction of calories after the first year of the three-year phase-in of the initiative shows industry delivering on its commitment to cut calories in America's schools as part of a broader effort to teach children the importance of a balanced diet and exercise.
Balanced Beverage Guidelines Putting Principles Into Practice in Schools Across America- A Response to IOM
Release Date: Apr 25, 2007
The beverage industry, teaming up with the American Heart Association and William J. Clinton Foundation through the Alliance for a Healthier Generation, is already putting into practice the Institute of Medicines (IOM) call for improved school nutrition by working to implement a balanced, science-backed beverage initiative in schools across America.
Beverage Industry Launches Print And Online Advertising Campaign To Raise Awareness Of New School Beverage Guidelines
Release Date: Sep 07, 2006
The American Beverage Association announced today a national print and digital advertising campaign to educate school administrators, policymakers and parents about the beverage industry’s new School Beverage Guidelines. The $10 million campaign, funded by The Coca-Cola Company, PepsiCo and Cadbury Schweppes Americas Beverages, will begin today in the New York Times, Washington Post, Wall Street Journal, The Hill and Roll Call, as well as in newspapers in targeted states throughout the country.
America's Students to See Changes in Beverage Options as They Return to School This Fall
Release Date: Aug 30, 2006
As the class of 2019 embarks upon its first days of school, students across the nation will begin to see changes in their beverage options that will help them learn the importance of living a balanced lifestyle. These changes, implemented by the beverage industry’s new School Beverage Guidelines, will affect all beverages available throughout the school.
American Beverage Association President and CEO To Participate In Panel At 2006 National Conference Of State Legislatures Annual Meeting And Exhibition
Release Date: Aug 15, 2006
With a new school year upon us, American Beverage Association (ABA) President and Chief Executive Officer Susan K. Neely will discuss the beverage industry’s new School Beverage Guidelines at the 2006 National Conference of State Legislatures (NCSL) Annual Meeting and Exhibition panel, Sugar Suspension: The Healthy New Direction of Snacking at School.
Majority of Americans Overwhelmingly Support Beverage Industry’s New School Vending Policy
Release Date: Sep 15, 2005
An overwhelming majority of Americans support the beverage industry’s new school vending policy, according to a recent nationwide poll of 800 adults conducted by Public Opinion Strategies on behalf of the American Beverage Association (ABA). In fact, 81 percent of those surveyed favor the new industry policy.
Beverage Industry Announces New School Vending Policy: Plan Calls for Lower-Calorie and/or Nutritious Beverages in Schools and New Limits on Soft Drinks
Release Date: Aug 16, 2005
In a speech tomorrow at 12:00 PT at the National Conference of State Legislatures (NCSL) annual meeting in Seattle, Susan K. Neely, president and chief executive officer of the American Beverage Association (ABA), will announce that the association’s Board of Directors has approved a new school vending policy aimed at providing lower-calorie and/or nutritious beverages to schools and limiting the availability of soft drinks in schools.
Testimony
Statement by Susan Neely, American Beverage Association President and CEO Regarding the Partnership with the Alliance for a Healthier Generation on a New School Beverage Policy
Release Date: May 03, 2006
American Beverage Association Statement on California Governors Signing of Legislation Restricting Beverage Sales in High Schools
Release Date: Sep 15, 2005